Powerful B2B Content

Regular price €109.99
A01=Gay Flashman
Age Group_Uncategorized
Age Group_Uncategorized
attract attention of right audiences
Author_Gay Flashman
automatic-update
B2B customer engagement
b2b market
B2B marketing
b2b organizations
Brand journalism
Brand storytelling
Brand trust
build authentic brand
build trust and credibility
Category1=Non-Fiction
Category=KJS
Content marketing
content tailored to b2b audience
COP=United Kingdom
create focused content
creating brand journalism content
deliver experience customers can trust
Delivery_Delivery within 10-20 working days
develop trust
engaging and eye catching stories
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Language_English
PA=Available
Price_€50 to €100
PS=Active
rigor of journalistic practices
Sales funnel
softlaunch
stories crafted with journalists sensibility
understand customers goals
understand importance of brand narrative
what audiences want to hear
what makes a great story

Product details

  • ISBN 9781789661019
  • Weight: 630g
  • Dimensions: 162 x 242mm
  • Publication Date: 03 Jan 2020
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort. Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains: - What makes a great story? - What audiences want to hear; - And shows the most effective ways to deliver it By demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust.
Gay Flashman is a former television news journalist for the BBC, Sky and ITN, based in the UK, where she was Managing Editor of Channel 5 News and Channel 4 News. She is the founder of Formative Content, a global digital marketing and communications agency, which develops content strategy and output for clients including Microsoft, Coca-Cola, Tata Consultancy Services and the World Economic Forum.