Seducing Strangers

Regular price €19.99
A01=Josh Weltman
A23=Jon Hamm
Advertising
Age Group_Uncategorized
Age Group_Uncategorized
Agenda
Align
Answers
Approach
Author_Josh Weltman
automatic-update
Boost
Bottom line
Business
Career
Category1=Non-Fiction
Category=KJS
Category=KJSA
Client
Closing
Connecting
Consumer
COP=United States
Customer
Deals
Delivery_Delivery within 10-20 working days
Differentiate
digital
Economy
effective
Empathy
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Execute
Ideas
Jargon
Language_English
mad men
Market
Media
Motivation
Motive
Music
Negotiating
PA=Available
Persuasive
Pictures
Presentation
Price_€10 to €20
Prospecting
PS=Active
Questions
sales
Seduce
Sell
Skills
softlaunch
Solution
Speaking
Stories
Strategy
Success
Tactics
Technique
Trap
Urgency
Words
Work

Product details

  • ISBN 9780761181750
  • Weight: 300g
  • Dimensions: 150 x 202mm
  • Publication Date: 07 Apr 2015
  • Publisher: Workman Publishing
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
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10-20 Working Days
: On Backorder

Will Deliver When Available
: On Pre-Order or Reprinting

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How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it. Here’s how you can do it. And do it better.
Josh Weltman is the advertising consultant and a co-producer on the hit show Mad Men. A creative director for more than 25 years, he’s worked on advertising and marketing campaigns for both global brands and boutique clients. He lives with his family in Los Angeles, California.