Sales & Marketing

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses b...

If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understa...

This book expands the current discussion on ethics, addressing the gap between "headline" ethics cases, which are often extreme and taken from a bu...

Good leadership is something every leader and organization should strive towards. This book serves as a pivotal resource in encouraging the underst...

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard refere...

This book expands the current discussion on ethics, addressing the gap between "headline" ethics cases, which are often extreme and taken from a bu...

Alcantara, Shinohara, and their contributors evaluate the current state of diversity and inclusion (D&I) within business and higher education i...

Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The chall...

Humanizing LIS Education and Practice: Diversity by Design demonstrates that diversity concerns are relevant to all and need to be approached in a ...

This definitive book offers the first focused guide for developing personal wine-selling skills. The authors’ approach is based on a clear understa...

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an acces...

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory t...

Good leadership is something every leader and organization should strive towards. This book serves as a pivotal resource in encouraging the underst...

This book discusses the shifting paradigms in global business environment from the Fourth Industrial Revolution (Industry 4.0) to the Fifth Industr...

This work seeks to reflect both the greater scrutiny of quality of research in international marketing and the diversity of approach. Analytical te...

Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at th...

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the str...

Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. ...

The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly fo...

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) ...

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining ho...

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides ...

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data...

History reveals countless attempts by great minds to solve life’s paradoxes. But what if these attempts miss the point? What if paradox is life?Con...