Sales & Marketing

History reveals countless attempts by great minds to solve life’s paradoxes. But what if these attempts miss the point? What if paradox is life?Con...

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basi...

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data...

All management starts with self-management – handle fear and become an authentic leader. Often, the problem with management is not theoretical, but...

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinant...

Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope ...

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize...

Interconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed t...

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) ...

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religi...

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are int...

With a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basi...

This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the ...

The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage ...

The book focusses on the challenges faced in the digital age, and the increasing demands for continuous change in an inter-connected digital world....

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, po...

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life pha...

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending fro...

There are, in simple terms, three principal kinds of capital that come necessarily into play when a society is evolving towards improving the lives...

Conscious Capitalism shows how the principles of ancient wisdon are directly relevant to modern day business. Drawing on thirty years of financial ...

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals t...

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporat...

Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical a...