Sales & Marketing

This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Pu...

Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales ma...

Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. From comics to clothing, boundaries between fans and creators are blurrin...

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dicti...

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a la...

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual sta...

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and proje...

Supply chain performance will be a key indicator of overall corporate success into the next century. This book, edited by logistics and supply chai...

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the on...

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It...

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selectin...

We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going...

Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from archi...

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the on...

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skille...

This book explores the underlying causes of the pervasive dominance of ‘unethics’ in contemporary affairs in economics, business, and society. It i...

Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople a...

Ethics in Fiscal Administration: An Introduction integrates ethics into the public administration curriculum by weaving ethical dilemmas into the f...

Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 Inter...

Architects and engineers can build models to test their ideas - why not managers? In Game Theory in Management: Modelling Business Decisions and Th...

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good unders...

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and ...

Ethics in Fiscal Administration: An Introduction integrates ethics into the public administration curriculum by weaving ethical dilemmas into the f...

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. B...