Sales & Marketing

Great ad ideas are all around us. This book honours the greatest Belgian ad men of the past year, those who have succeeded in digging up the most i...

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn...

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But ...

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentr...

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sit...

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than do...

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any busi...

Does sales seem more magic than logic to you? Sales Savvy reveals the simple steps to close more deals based on the author's own international sale...

An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid wo...

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. C...

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classi...

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet...

Earn a Million Plus teaches what needs to be done and what it takes to be the next person who earns a million dollars or more working as a Media Bu...

In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale a...

With 10 simple rules, this book will help you build confidence, shift your mindset and learn the tools to take control of your life and begin on a ...

How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they nee...

The best way to get ahead in sales is by developing the critical soft skills that will enable you not just survive but thrive.Chronic complainers, ...

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective...

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital b...

Small business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry. Appearing i...

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide t...

Selling from your heart and with your heart is about loving your products, your business and your customers. Heartselling describes the paradigm ...

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature...

Most business books just tell you what to do. The Sales Coach guides you every step of the way.Who are you? Anyone who sells on a regular basis and...

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the be...

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyme...

You have to do it… you might as well enjoy it No one likes a pushy, smarmy salesman – no one wants to be that guy ... but most of us need to sell t...

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the si...

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing any...

In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case ...