Sales & Marketing

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a ...

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relati...

This book explores the concept of spotting good ideas, linking them to the business context and making them work. In doing so you will be reaching,...

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relati...

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the...

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consume...

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, servi...

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results....

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. T...

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physi...

Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It...

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking an...

Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many ...

By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been...

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the s...

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging cop...

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibili...

In an uncertain and complex world leaders should not merely respond to the speed of change but attempt to anticipate it. Sometimes it is unexpected...

Can business activities and decisions be virtuous?This is the first business ethics textbook to take a virtue ethics approach. It explains how virt...

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating...

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physi...

Providing a comparative study on celebrity advocacy – from the work of Bono, George Clooney, Madonna, Greg Mortenson, and Kim Kardashian West – thi...

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the s...

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is ...