Sales & Marketing

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and...

AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and...

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post gr...

Even if we don’t realise it, most of us are now familiar with the idea of ‘emotional labour’; that ‘service with a smile’ which everyone from cabin...

This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate s...

Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodk...

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including...

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR...

Supply Chain Management and Corporate Governance: Artificial Intelligence, Game Theory and Robust Optimisation is the first innovative, comprehensi...

"This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post gr...

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countri...

The current economic and political climate places ever greater pressure on public organizations to deliver services in a cost-efficient way. Focuse...

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thin...

It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their...

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It ha...