Sales & Marketing

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse p...

Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic of leadership during corporate communication crises. This work e...

Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders t...

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspec...

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices...

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consume...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices...

This book examines the relationship between two divergent fields – corporate activity and heritage conservation – linking the financing of conserva...

Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking effo...

Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This bo...

The agency market isn’t oversupplied, it’s just under-differentiated.A five-part manifesto for lasting change, Market of One describes how to creat...

Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more...

Objects are all around us – and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: wi...

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising...

The agency market isn’t oversupplied, it’s just under-differentiated.A five-part manifesto for lasting change, Market of One describes how to creat...

Buying and Selling Civil War Memory explores the ways in which Gilded Age manufacturers, advertisers, publishers, and others commercialized Civil W...

The unspoken rules and unquestioned assumptions that make up an organization’s culture are so well hidden that, once we become insiders, we stop no...

The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality brandin...

The book aims to evaluate social media users’ attitude towards social media advertising in mainland China.By conducting a large-scale national surv...

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.Arguing that advertising and promotio...

Trust in communication and leadership is the key to success in business. This book presents and discusses the main issues and challenges posed by c...

'An instant classic - Highly recommended!' - Peter Coughter, author of The Art of the Pitch Pitching sucks. The word alone conjures up dull PowerP...

Plunkett’s Airline, Hotel & Travel Industry Almanac is your complete guide to this fascinating industry. The exciting new reference book will ...

AI is going to change brand strategy and marketing forever. Are you ready?What does the rapid rise and astonishing rate of improvement of AI mean f...

Plunkett's Almanac of Middle Market Companies is designed to be a time-saving business development tool for professionals, marketers, sales directo...

A humorous and instructive book on overcoming your fears, increasing your confidence, and having more success in both sales and career satisfaction...

The case for a pro-integrity approach to business is due to endemic corruption, inadequacy of compliance and irrelevance of corporate social respon...

At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" cont...

Objects are all around us – and images of objects, advertisements for objects. Things are no longer merely purely physical or economic entities: wi...

Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the...

Cut through the noise and unlock the transformational power of conversational AI In the newly revised second edition of Age of Invisible Machines, ...