Sales & Marketing

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom...

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience....

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketi...

Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained grea...

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who ...

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing commun...

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern cor...

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills f...

In recent years, a new movement has emerged within organizational psychology, transposing the established principles of the field onto arenas of mo...

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines ...

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can creat...

Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evalua...

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and ...

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects ...

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons ...

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider cre...

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as...

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".T...

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contri...

Written by a non-native English-speaking professional speaker with over 20 years of international consulting experience, this book lays out a step-...

Modern Analysis of Customer Surveys: with applications using R Customer survey studies deal with customer, consumer and user satisfaction from a pr...

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel mark...

Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for ...

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding...

Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The chall...

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the ro...

Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other po...

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an acces...

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as...

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant...

Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it’s an inside...

This book is the first to explore the application of system leadership to promote sustainable solutions for contemporary and future environmental a...

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertation...

Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deli...

This book discusses the shifting paradigms in global business environment from the Fourth Industrial Revolution (Industry 4.0) to the Fifth Industr...

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days whe...

'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the re...

To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight in...

What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design a...

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of...

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later ev...

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for gr...

Written by a non-native English-speaking professional speaker with over 20 years of international consulting experience, this book lays out a step-...

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to...

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses b...