Semiotics of the COVID-19 Pandemic

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A01=Dr Sebastián Moreno Barreneche
A01=Sebastián Moreno Barreneche
affect
Age Group_Uncategorized
Age Group_Uncategorized
Author_Dr Sebastián Moreno Barreneche
Author_Sebastián Moreno Barreneche
automatic-update
axiologisation
Category1=Non-Fiction
Category=CFG
Category=GTC
Category=GTD
Category=GTE
Category=JBFF
Category=JFFC
cognition
collective identities
COP=United Kingdom
coronavirus
Delivery_Pre-order
discourse
enemy
eq_dictionaries-language-reference
eq_isMigrated=2
eq_new_release
eq_non-fiction
eq_society-politics
everyday life
explosion
globalism
healthcare workers
heroes
interaction
Language_English
masks
media
mediatisation
narrativity
PA=Not yet available
pandemic
Price_€50 to €100
PS=Forthcoming
SARS-CoV-2
scapegoating
scientific discourse
semiotics
social media
softlaunch
xenophobia

Product details

  • ISBN 9781350359567
  • Dimensions: 156 x 234mm
  • Publication Date: 12 Dec 2024
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.

Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail:

· the blame-attribution discourses that emerged at the beginning of the pandemic;
· how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans;
· how the collective actor ‘the healthcare workers’ was constructed in discourse and axiologised in positive terms;
· the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments;
· the idea of a ‘new’ normality following the pandemic.

The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.

Sebastián Moreno Barreneche is Associate Lecturer at the Faculty of Management and Social Sciences of Universidad ORT Uruguay, Uruguay, and an active researcher of Uruguay’s National Research System (SNI).