Women, Consumption and Paradox

Regular price €186.00
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Maryann McCabe
B01=Timothy de Waal Malefyt
Bergen Belsen Concentration Camp
Call Center Interactions
Category1=Non-Fiction
Category=JHB
Category=JHBT
Category=JHMC
Category=KJS
Chocolate Consumption
Cocktail Dresses
COP=United Kingdom
Data Sets
Delivery_Pre-order
Digital Financial Services
Embodied Experience
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
eq_society-politics
Fashion Bloggers
Fat Acceptance
Fat Acceptance Activists
Female Office Workers
feminist anthropology
Fintech Start Ups
global consumption practices
Inside Story
Language_English
material consumption
Nail Polish
National Library
Overburden
PA=Temporarily unavailable
Patent Medicines
Pinkham’s Vegetable Compound
Pop Star
Price_€100 and above
PS=Active
Roller Derby
softlaunch
Van Der Cruijsen
Vegetable Compound
Von Wallpach
Women’s Roller Derby
Young Man

Product details

  • ISBN 9780367463144
  • Weight: 670g
  • Dimensions: 156 x 234mm
  • Publication Date: 06 May 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days
: On Backorder

Will Deliver When Available
: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.

Timothy de Waal Malefyt is a Clinical Professor of Marketing at the Gabelli School of Business, Fordham University, New York. A trained anthropologist, he has over 15 years of business experience working in advertising firms.

Maryann McCabe is a Research Associate in the Department of Anthropology, University of Rochester, New York. She is Founder and Principal of Cultural Connections LLC, with over 20 years of consumer research experience.