National Basketball Association, The: Business, Organization And Strategy

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A01=Frank P Jozsa
A01=Frank P Jozsa Jr
A01=Jr
Age Group_Uncategorized
Age Group_Uncategorized
Arenas
Author_Frank P Jozsa
Author_Frank P Jozsa Jr
Author_Jr
automatic-update
Basketball
Business
Category1=Non-Fiction
Category=SCBG
Category=SFM
Category=WSBG
Category=WSJM
Commercial
COP=Singapore
Delivery_Delivery within 10-20 working days
Economics
eq_isMigrated=2
eq_non-fiction
eq_sports-fitness
Expansion
Finance
Franchises
Jr
Language_English
League
Marketing
Markets
Mergers
NBA
PA=Available
Price_€50 to €100
Professional
PS=Active
Relocation
softlaunch
Sports
Teams

Product details

  • ISBN 9789814313902
  • Publication Date: 26 Oct 2010
  • Publisher: World Scientific Publishing Co Pte Ltd
  • Publication City/Country: SG
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.