Street Style: Nike
A collectible, pocket-sized visual history of the innovative athletic and street style brand.
Discover the story of Nike, from its beginnings in 1964 as Blue Ribbon Sports to its current position as the world's largest supplier of athletic shoes and apparel. Packed with photographs and information covering the company's entire history, you'll discover the ground-breaking designs and campaigns that made Nike such a significant player in the street style and sports industry.
You'll learn about Nike's Japanese origins and how founder Bowerman created the popular Tiger Cortez shoe in 1967 and how the name Nike, after the Greek goddess of victory, and the iconic swoosh logo came to be. Find out about the major moments in history that shaped Nike's journey, including the phenomenal endorsement deal with Michael Jordan which spawned the line of Air Jordan sneakers, perhaps the world's most well-known shoe!
With an exploration of everything from the brand's endorsements from high-profile athletes such as Serena Williams, Tiger Woods and Cristiano Ronaldo and its innovations in sports-technology, Street Style: Nike is the perfect gift for fashion lovers everywhere.
Also available in this series: Street Style: Dr. Martens.
Gerald Flores is a connoisseur of sneakers, sports, and the culture around them.
A trained journalist, Gerald has covered and worked in the footwear industry for over a decade and is fascinated by the people, designers, and stories behind sneakers. Over the years he has interviewed personalities in the space like Kobe Bryant, Tinker Hatfield, and Virgil Abloh for Complex Magazine, Esquire, GQ, The New York Times and more.
He may be best recognized in the sneaker media for his time as Editor-in-Chief of Sole Collector magazine where he created the sneaker talk show Full Size Run and Price the Hype. In addition, he also frequently works with different brands and footwear companies as a consultant and content strategist.
Gerald is also active in the health and wellness community as a running coach. In 2020, he co-founded Brick City Run Club, a non-profit organization that aims to show people the joy and benefits of exercise by providing free coaching, training, and race access to people in his hometown of Newark, New Jersey.