Language Management

Regular price €112.99
A01=Natalie Victoria Wilmot
Age Group_Uncategorized
Age Group_Uncategorized
Author_Natalie Victoria Wilmot
automatic-update
BELF
boundary spanners
British companies
Business English as a Lingua Franca
Category1=Non-Fiction
Category=CFDM
Category=CFP
Category=KJK
Category=KJP
COP=United Kingdom
cross-cultural management
Delivery_Delivery within 10-20 working days
English
English as a global lingua franca
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=2
eq_non-fiction
International business
interorganisational relationships
language barriers
language diversity
Language management
language management strategy
language tasks
Language_English
managing language diversity
multilingual world
multilingualism
organisational language management practices
PA=Available
Price_€100 and above
professional communications
PS=Active
softlaunch
translation
translation challenges

Product details

  • ISBN 9781800415928
  • Weight: 430g
  • Dimensions: 156 x 234mm
  • Publication Date: 12 Aug 2022
  • Publisher: Multilingual Matters
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.

Natalie Victoria Wilmot is Associate Professor in International Business and Deputy Head of the School of Management, University of Bradford, UK. Her research interests include language management, translation in organisational contexts and qualitative methodology.