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10 Principles of Effective Social Media Marketing

Jon-Stephen Stansel
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A01=Jon-Stephen Stansel
Accessible Content
accessible content for social platforms
actionable social media frameworks
adaptable social media strategies
audience connection through social media
audience-first social media marketing
Author_Jon-Stephen Stansel
beginner's guide to social media marketing
Beyond Meat social media example
brand reputation management online
building brand presence online
building confidence in social media marketing
building trust on social media
career growth in social media marketing
Category=KJS
Category=KJSG
Community Management
connecting with audiences through social media
consistent brand voice online
content creation for social platforms
Content Marketing
creating posts that resonate
cross-platform social media success
effective responses to social media crises
effective social media marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
first-time social media manager toolkit
HBO social media case study
how to create impactful social media posts
improving social media performance
inclusive brand communication online
inclusive social media content
Jon-Stephen Stansel
Kogan Page
leadership in social media marketing
managing a social media team
mastering social media basics
practical social media tips
professional social media development
real-world social media examples
sharpening social media skills
Social media
social media best practices
social media content planning
social media content strategy
social media crisis response
social media engagement strategies
social media fundamentals
social media leadership guide
Social media marketing
social media marketing principles
social media skills for beginners
social media skills for leaders
social media success on any platform
social media tone of voice
Social Platforms
Social Strategy
team collaboration in social media
The 10 Principles of Effective Social Media Marketing
timeless social media principles
Xbox brand social strategy

Product details

  • ISBN 9781398621466
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Sep 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Want to know the essentials for creating social media posts that always make an impact?

The 10 Principles of Effective Social Media Marketing is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert Jon-Stephen Stansel, this guide shows you how to build confidence, sharpen your skills, and create posts that consistently connect with your audience.

Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:

- Understand your tone of voice and use it consistently
- Create accessible, inclusive content that reaches more people
- Build and manage a social media team that works well together
- Respond with confidence during a social media crisis

With straightforward tips and timeless principles, The 10 Principles of Effective Social Media Marketing gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.

Themes include: social media essentials, tone of voice, accessibility, teamwork, crisis management
About Jon-Stephen Stansel
Jon-Stephen Stansel is Founder of Saturn 9 Media, a Social Media Management and Strategy Consultancy. Based in Bentonville, Arkansas, he has over 10 years' experience running social accounts for Texas State University, the Texas Department of Transportation as well as Amazon Prime animated series such as The Lord of The Rings: The Rings of Power and Avatar: The Way of Water. He has presented at conferences such as HighEdWeb, CASE and CUPRAP. He has delivered webinars for Hootsuite, Semrush and Slate Teams and has appeared on podcasts such as Agents of Change, Talking Tactics and PR360.

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