Campaigns and Elections
Category=JPHF
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780742535718
- Weight: 476g
- Dimensions: 190 x 227mm
- Publication Date: 28 Jul 2005
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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Political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from "527" groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process, conventions, social and political contexts, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how we collect "political bits" of communication that comprise our voting choices, worldviews, and legislative desires.
Robert E. Denton, Jr., is the W. Thomas Rice Chair and director for the Center for Leader Development at Virginia Tech.
