22 Immutable Lawsof Marketing
33 Strategies of War
48 Laws of Power
A01=Al Ries
A01=Jack Trout
advertising
Al Ries
Author_Al Ries
Author_Jack Trout
Blue Ocean Strategy
Category=KJS
Confessions of an Advertising Man
David Ogilvy
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Growth Hacker Marketing
Helen Kensett
Hooked: How to Build Habit-Forming Products
Jack Trout
Nir Eyal
Perennial Seller
Purple Cow
Renee Mauborgne
Robert Greene
Ryan Holiday
Ryan Hoover
Sales Mind
Seth Godin
The Unpublished Ogilvy
W. Chan Kim
Product details
- ISBN 9781861976109
- Weight: 137g
- Dimensions: 128 x 196mm
- Publication Date: 24 Oct 1994
- Publisher: Profile Books Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
Jack Trout runs a marketing consulting firm in Greenwich, Connecticut with Al Ries. They are the authors of the bestsellers Positioning, Marketing Warfare, Bottom-Up Marketing and Focus.
