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30 Day MBA in Marketing

Colin Barrow
€67.99
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A01=Colin Barrow
advertising
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Author_Colin Barrow
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Brand management
Business
business school
career
Category1=Non-Fiction
Category=KJC
Category=KJS
Category=VSC
Consumer behavior
COP=United Kingdom
customer
Customer experience
Customer segmentation
Data analysis
Delivery_Delivery within 10-20 working days
development
Digital marketing
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Global marketing
Influencer marketing
Language_English
Management
Market research
marketers
Marketing
Marketing mix
media
PA=Available
PR
Price_€50 to €100
Pricing strategy
Product management
professional development
promotions
PS=Active
Public relations
publicity
reskill
sales
skills
Social media marketing
softlaunch
Strategy

Product details

  • ISBN 9781398611023
  • Weight: 700g
  • Dimensions: 165 x 242mm
  • Publication Date: 03 May 2023
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing.

From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success.

With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

About the 30 Day MBA Series...
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.
About Colin Barrow
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

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