7 Lessons in Persuasion and Influence

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A01=Di McLanachan
Author_Di McLanachan
Authority
behavioural influence
Behavioural psychology
Body language
Body language secrets
Category=KJP
Category=VSC
Category=VSP
Charisma
Client psychology
Closing deals
Cognitive biases
communication mastery
Communication skills
Communication skills for success
Corporate communication
Dark psychology and manipulation
Decision making
Emotional intelligence
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_self-help
Ethical influence
Executive presence
forthcoming
High-stakes negotiation
How to get people to say yes
How to influence people
How to persuade anyone
how to persuade people
How to read people
How to Win Friends and Influence People
How to win people over
Human behaviour
Improve persuasion skills
Influence
Influence and persuasion skills
Influence in business
influence in leadership
Influence people ethically
influence skills guide
Influence strategies
influence techniques
Influence without authority
Leadership and influence
Leadership communication
Marketing psychology
Master the art of persuasion
motivation
Negotiation
Negotiation and persuasion
negotiation communication
Negotiation tactics
Never Split the Difference
Personal magnetism
personal power skills
Persuasion
persuasion psychology
persuasion strategies
Persuasion techniques
Persuasion techniques that work
Persuasive communication
Persuasive leadership
persuasive speaking
Persuasive speaking skills
Power dynamics
Pre-Suasion
Psychology of influence
Psychology of persuasion
psychology of selling
reading body language
Rhetoric
Sales persuasion techniques
Sales psychology
Social dynamics
Social influence
social manipulation
Social skills improvement
Strategic persuasion
The Art of Seduction
Trust building
win people over

Product details

  • ISBN 9781399830553
  • Weight: 98g
  • Dimensions: 128 x 196mm
  • Publication Date: 18 Jun 2026
  • Publisher: John Murray Press
  • Publication City/Country: GB
  • Product Form: Paperback
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A SHORT COURSE IN PERSUASION AND INFLUENCE BASICS.
7 Lessons in Persuasion and Influence is a quick course in persuasiveness, giving you everything you need to know in just seven short chapters. From understanding how people make decisions to increasing your authority and building rapport, you'll rapidly develop the ability to influence others.

* Lesson 1: What is influence?
* Lesson 2: Conveying the right image
* Lesson 3: Becoming a voice of authority
* Lesson 4: Speaking the language of influence
* Lesson 5: Filtered thinking
* Lesson 6: Flexible influencing
* Lesson 7: Proven persuasion techniques

Explore the main themes and ideas in persuasion and influence, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Persuasion and Influence is your fastest route to success.

ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Di McLanachan is the founder and Director of Learning Curves. She has over 25 years experience working with clients across the UK and internationally in all aspects of business training and personal development coaching.

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