80/20 marketing
8020 marketing
A01=Perry Marshall
A23=Richard Koch
Age Group_Uncategorized
Age Group_Uncategorized
Author_Perry Marshall
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Category1=Non-Fiction
Category=KJS
COP=United States
Delivery_Delivery within 10-20 working days
entmktg
entrepreneur
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
home-based business
Language_English
marketing DNA
PA=Available
Price_€20 to €50
PS=Active
sales and marketing
selling
small business marketing
softlaunch
Product details
- ISBN 9781599185057
- Weight: 340g
- Dimensions: 152 x 228mm
- Publication Date: 29 Aug 2013
- Publisher: Entrepreneur Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market -- then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.
Perry Marshall the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
