90s

Discover a decade when British culture exploded with a charged and contagious confidence. Following a period of recession and unrest, the 1990s saw a new dawn of optimism, freedom and rebellion was ushered in, led by a radical generation of diverse creative talent who dismantled hierarchies across creative forms.

Edited by fashion industry game changer, Edward Enninful, this book captures the raw electricity of a changing British psyche at the intersection of art and fashion. It brings together a riotous mix of photography, painting, installation and couture from groundbreaking artists, photographers and designers including Alexander McQueen, Corrine Day, Damien Hirst, Sarah Lucas, Vivienne Westwood, Chris Ofili, David Sims, Tracey Emin and Jurgen Teller. Through first-hand reflections from a chorus of iconic and trailblazing figures such as Steve McQueen, Yinka Shonibare, Normski, Gillian Wearing, Wolfgang Tillmans, Jarvis Cocker, Sonia Boyce and Stella McCartney, it explores how these visionaries designed – and defined – the decade.

Edward Enninful OBE is a pioneering fashion editor, stylist, and cultural leader. Raised in London, he began his career at i-D magazine, becoming its fashion director at just 18. Known for championing diversity and redefining beauty standards, he went on to work with Italian Vogue, American Vogue, and W Magazine. In 2017, Enninful became the first male and first Black editor-in-chief of British Vogue, transforming the magazine with inclusive, socially conscious storytelling. His influence extends beyond fashion, as he continues to advocate for representation, equity, and creativity across the global cultural landscape.

Featuring additional contributions from Sarah Burton, Hussein Chalayan, Christine Checinska, Jarvis Cocker, Ekow Eshun, Alex Farquharson, Caryn Franklin, Alexander Fury, Jefferson Hack, Dominique Heyse-Moore, Helen Little, Sarah Lucas, Stella McCartney, Celeste McEvoy, Pat McGrath, Steve McQueen, Gregor Muir, Normski, Justine Picardie, Miranda Sawyer, Amanda Sharp, Yinka Shonibare, Matthew Slotover, Zadie Smith, Wolfgang Tillmans, Jessica Vaughan, Gillian Wearing, and Irvine Welsh.