Culture of Kits
Culture of Kits: The Definitive Guide to Classic Football Shirt Collecting is a fascinating exploration of the booming business behind the growing culture and community surrounding vintage football shirts.
The intersection between fashion and football has never been more pronounced, resulting in the market for classic football shirts growing into a multi-million-pound business in the past ten years.
Culture of Kits captures the story of the people and companies behind the growth in global collecting who have turned a once-niche pastime into mainstream fashion. Charting the milestones in the community’s rise to societal prominence, it explores the key questions surrounding this growth story. What makes a shirt a classic? What motivates collectors? Is shirt-collecting here to stay or a cyclical fashion trend?
Drawing on intel from experts and global collectors, this book lifts the lid on the cultural phenomenon of football shirt fashion and provides the ultimate guide to classic football shirt collecting.
John Blair is a football enthusiast who has collected shirts for 30 years. He is an active member of the classic football shirt community, showcasing his 500-plus shirt collection under his handle @CollarUpKits. His debut book A Culture of Kits: The Definitive Guide to Classic Shirt Collecting followed several popular articles in Kit Magazine.