Global View on Intercultural Management
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- ISBN 9783110400625
- Weight: 608g
- Dimensions: 170 x 240mm
- Publication Date: 27 Oct 2014
- Publisher: De Gruyter
- Publication City/Country: DE
- Product Form: Paperback
- Language: English
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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Jürgen Rothlauf (University of Applied Sciences Stralsund)
