Product details
- ISBN 9781350402416
- Weight: 680g
- Dimensions: 162 x 236mm
- Publication Date: 13 Jun 2024
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Natural human communication is multimodal. We pair speech with gestures, and combine writing with pictures from online messaging to comics to advertising. This richness of human communication remains unaddressed in linguistic and cognitive theories which maintain traditional amodal assumptions about language. What is needed is a new, multimodal paradigm.
This book posits a bold reorganization of the structures of language, and heralds a reconsideration of its guiding assumptions. Human expressive behaviors like speaking, signing, and drawing may seem distinct, but they decompose into similar cognitive building blocks which coalesce in emergent states from a singular multimodal communicative architecture. This cognitive model accounts for unimodal and multimodal expression across all of our modalities, providing a “grand unified theory” that incorporates insights from formal linguistics, cognitive semantics, metaphor theory, Peircean semiotics, sign language, gesture, visual language, psycholinguistics, and cognitive neuroscience. Such a perspective reconfigures how we understand linguistic structure, diversity, universals, innateness, relativity, and evolution. A Multimodal Language Faculty directly confronts centuries-old notions of language and offers a compelling reimagination of what language is and how it works.
Neil Cohn is Associate Professor of Cognition and Communication at Tilburg University, Netherlands. Cohn’s books include The Visual Language of Comics (Bloomsbury, 2013) and the 2021 Eisner-nominated Who Understands Comics? (Bloomsbury, 2020), which establish the linguistic and cognitive study of graphic communication.
Joost Schilperoord is Assistant Professor of Cognition and Communication at Tilburg University, the Netherlands. He is best known for his research on language, graphics, multimodality, and cognition.
