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Primer on Business Analytics

Yudhvir Seetharam
€87.99
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A01=Yudhvir Seetharam
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Author_Yudhvir Seetharam
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Big Data
Business Analytics
Category1=Non-Fiction
Category=KFF
Category=UB
Category=UNF
Category=UYQ
Category=UYQE
COP=United States
Delivery_Delivery within 10-20 working days
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eq_business-finance-law
eq_computing
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Language_English
Management
Measurement Research Methods
PA=In stock
Price_€50 to €100
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Quantitative Methods
softlaunch

Product details

  • ISBN 9781648028199
  • Weight: 400g
  • Dimensions: 156 x 234mm
  • Publication Date: 20 Jan 2022
  • Publisher: Emerald Publishing Inc
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
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Description

This book will provide a comprehensive overview of business analytics, for those who have either a technical background (quantitative methods) or a practitioner business background. Business analytics, in the context of the 4th Industrial Revolution, is the “new normal” for businesses that operate in this digital age. This book provides a comprehensive primer and overview of the field (and related fields such as Business Intelligence and Data Science). It will discuss the field as it applies to financial institutions, with some minor departures to other industries. Readers will gain understanding and insight into the field of data science, including traditional as well as emerging techniques. Further, many chapters are dedicated to the establishment of a data-driven team – from executive buy-in and corporate governance to managing and quantifying the return of data-driven projects.

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