2016 Presidential Campaign
A01=Colleen Elizabeth Kelley
Age Group_Uncategorized
Age Group_Uncategorized
Author_Colleen Elizabeth Kelley
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Bernie Sanders
bipartisanism
Campaign Discourse
Campaign Strategies
Category1=Non-Fiction
Category=GTC
Category=JPQ
COP=United States
Delivery_Delivery within 10-20 working days
Donald Trump
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Hillary Clinton
Language_English
media and politics
PA=Available
partisan politics
political discourse
Political Science
presidential discourse
Price_€20 to €50
PS=Active
softlaunch
US Politics
Product details
- ISBN 9781498564595
- Weight: 249g
- Dimensions: 154 x 230mm
- Publication Date: 13 Aug 2020
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable. Each appealed to marginalized segments of the electorate, groups at opposite ends of the political spectrum, joined through a shared distrust and fear of politics instead of political or even party affiliation. Both Sanders and Trump polarized and reinforced their respective bases as “outsiders.” Both relied on anti-establishment arguments and discussions grounded in personal attacks against “enemies” during which they joined their target audiences as marginalized outsiders united through a desire to overthrow the status quo and re-claim America. The book expands on previous ideas about dialogue and political talk and asserts that rather than serving as a model of civic and civil discourse, the rhetoric of Sanders and Trump was reactionary and divisive, begun with different intentions and producing different results.
Colleen Elizabeth Kelley is associate professor of rhetorical communication at Penn State Erie.
