Sleepwalker's Guide to Social Media

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a sleepwalker's guide to social media
A01=Tony D. Sampson
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Author_Tony D. Sampson
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Category1=Non-Fiction
Category=JBCT
Category=JFD
communication studies
contagion
COP=United Kingdom
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digital culture
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fake news
Format=BC
Format_Paperback
information studies
Language_English
media studies
media theory
PA=Available
Price_€10 to €20
PS=Active
sampson
social media
softlaunch
tony d sampson
tony sampson

Product details

  • ISBN 9781509537419
  • Format: Paperback
  • Weight: 318g
  • Dimensions: 150 x 229mm
  • Publication Date: 03 Jul 2020
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Positing online users as 'sleepwalkers', Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities.

Drawing on a wide range of theorists, including A.N. Whitehead and Gabriel Tarde, he provides tools to track his sleepwalker through the 'dark refrain of social media': a refrain that spreads through viral platform architectures with a staccato-like repetition of shock events, rumours, conspiracy, misinformation, big lies, search engine weaponization, data voids, populist strongmen, immune system failures, and far-right hate speech. Sampson's sleepwalker is not a pre-programmed smartphone junkie, but a conceptual personae intended to dodge capture by data doubles and lookalikes. Sleepwalkers are neither asleep nor wide awake; they are a liminal experimentation in collective mimicry and self-other relationality. Their purpose is to stir up a new kind of community that emerges from the potentialities of revolutionary contagion. 

At a time in which social media is influencing more people than ever, A Sleepwalker's Guide to Social Media is an important reference for students and scholars of media theory, digital media and social media.
Tony D. Sampson is Reader in Digital Media Culture and Communication at the University of East London.

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