Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
Regular price
€32.50
14 days return policy
Shipping & Delivery
A01=A. J. Earley
Age Group_Uncategorized
Age Group_Uncategorized
Amanda earley
Author_A. J. Earley
automatic-update
Category1=Non-Fiction
Category=KJK
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Global marketing
Intercultural marketing
International marketing
Language_English
Marketing
Marketing and culture
Marketing strategy
Marketing Theory
PA=Available
Power relations
Price_€20 to €50
PS=Active
softlaunch
VSFI
Product details
- ISBN 9781526456878
- Weight: 240g
- Dimensions: 129 x 198mm
- Publication Date: 02 Aug 2019
- Publisher: SAGE Publications Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.
Need another "VSFI" book? Browse the series here
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.
Need another "VSFI" book? Browse the series here
