Absolute Essentials of Social Marketing
14 days return policy
Shipping & Delivery
Product details
- ISBN 9781041193050
- Dimensions: 138 x 216mm
- Publication Date: 14 Jul 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.
Readers will gain practical knowledge of how to develop, implement and evaluate effective social change programmes through this concise guide. It delivers these benefits through a structured six-chapter approach covering essential concepts, behavioural strategies, planning methodologies, evaluation techniques and organisational integration, with practical tools and real-world case studies from diverse global settings.
This book serves both students studying various courses with modules on influencing behaviour for social good and professionals in government agencies, NGOs and for-profit organisations interested in creating social value.
This book is supported by case studies, the STELa toolkit with over 30 planning tools, links to key readings and connections to training provided by the International Social Marketing Association.
Jeff French is a global thought leader in Social Marketing, health communication, behavioural influence and citizen-focused programme planning and evaluation. Jeff has published over 100 academic papers and written five books plus numerous guides and tool kits on these subjects, including the European Centre for Disease Control technical guidance on Social Marketing. Jeff is a visiting professor at Brighton University, UK, and Doshisha University, Japan. Jeff also teaches at a number of other universities on a regular basis. Jeff works with governments, NGOs and some of the world’s biggest private companies and international organisations including the WHO and the UN. Jeff is the past president of the International Social Marketing Association of which he was a founding member.
