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Absolute Essentials of Strategic Management

Barry Witcher
€29.99
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A01=Barry Witcher
advanced strategic management concepts
Author_Barry Witcher
Balanced Scorecard
Business Excellence
Business Level Strategy
Business Planning
Business Processes
Category=KJC
Category=KJM
Common Language
Consulting Group's Growth Share
Consulting Group’s Growth Share
Corporate Development
Corporate Level Strategy
Defender Strategy
Diagnostic Control Systems
Dynamic Capabilities
educational management
EFQM Excellence Award
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Exploitive Learning
external environment assessment
global business skill
global business strategy
Global Strategy
Growth Share Matrix
Industry Life Cycle
Interactive Control Systems
management education resource
organisational leadership theory
Organization Wide Philosophy
Organization's Strategic Resources
organizational structure
Organization’s Strategic Resources
Product Market Expansion Grid
Single Business Strategy
strategic analysis methods
Strategic Balanced Scorecard
Strategic Leadership
strategic management
Strategic Objectives
Strategic Performance Management
Strategic Risk Management
Swot Analysis
Uncertainty Avoidance
vision mission values
VRIO Framework

Product details

  • ISBN 9781032177458
  • Weight: 220g
  • Dimensions: 138 x 216mm
  • Publication Date: 30 Sep 2021
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
About Barry Witcher

Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world’s leading management journals.

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