Abstract Methods In Information Theory
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A01=Yuichiro Kakihara
Author_Yuichiro Kakihara
Category=GPF
Complaint Handling
Consumer Behavior
Customer Relationships
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Managing Relationship and Building Loyalty
Marketing
Positioning Services
Service Advantage
Service Environment
Service Excellence
Service Leadership
Service Process
Service Quality and Productivity
Service Recovery
Services Marketing
Product details
- ISBN 9789814759236
- Publication Date: 15 Jul 2016
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.
