Product details
- ISBN 9780275929510
- Publication Date: 12 Oct 1988
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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A pioneering contribution to the literature of intrapreneurship, this volume offers a unique new perspective on the subject by focusing on intrapreneurship in academe. The authors assert that the corporate lessons of survival, competition, and getting the job done--all widely documented in studies of intrapreneurship--are equally relevant, indeed vital, to institutions of higher education. They show how a university's productive capacity can be dramatically improved by incorporating the principles of intrapreneurship into an academic setting. They also offer practical strategies for intrapreneurial change drawn from their own experiences.
BARON PERLMAN is Professor of Psychology at the University of Wisconsin, Oshkosh.
JAMES GUETHS is Administrative Vice President for Wisconsin National Life Insurance Company.
DONALD A. WEBER is Director of the Office of Grants at the University of Wisconsin.
