Home » Account-Based Marketing
Product Image

Account-Based Marketing

Bev Burgess
€109.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Bev Burgess
ABM campaign planning
ABM career development
ABM competencies
ABM for mid-career marketers
ABM for strategic growth
ABM leadership toolkit
ABM organizational structure
ABM performance tracking
ABM process optimization
ABM program governance
ABM program measurement
ABM program scalability
ABM programme
ABM strategy guide
ABM success frameworks
ABM technology integration
ABM thought leadership
Accenture ABM example
account segmentation strategy
account-based marketing
advanced ABM tactics
advanced targeting in ABM
AI-powered ABM
aligning ABM with business objectives
aligning sales and marketing in ABM
Author_Bev Burgess
B2B marketing
B2B marketing growth
B2B marketing leadership
Bev Burgess
building ABM capabilities
case studies in account-based marketing
Category=KJC
Category=KJMV7
Category=KJS
Client-centric marketing
cross-functional collaboration in ABM
customer-centric ABM strategies
data-driven ABM strategy
driving sustainable business growth with ABM
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
evolving ABM best practices
executive guide to account-based marketing
five types of ABM
generative AI in B2B marketing
high-value account targeting
implementing ABM frameworks
Key accounts marketing
Kogan Page
leadership in ABM initiatives
Marketing strategy
marketing transformation through ABM
measurable ABM results
operational frameworks for ABM
optimizing ABM ROI
personalized B2B marketing strategies
proven ABM models
Salesforce ABM strategy
scalable ABM programs
Strategic accounts
targeted account engagement
Vodafone marketing case study

Product details

  • ISBN 9781398619159
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Mar 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

Looking to deepen your account-based marketing expertise and lead strategic growth in your B2B organization?

Account-Based Marketing by Bev Burgess is a practical, authoritative guide designed for mid-career marketers eager to develop and optimize ABM strategies that deliver measurable results. Whether you're new to ABM or refining your approach, this book offers proven models and frameworks to build your company's ABM capabilities through effective structure, processes and organizational alignment.

You'll learn how to:
- Develop and implement ABM strategies tailored to diverse customer segments
- Understand and apply the five core types of ABM to maximize impact
- Build scalable ABM programs using proven operational frameworks
- Stay ahead with insights on generative AI's role in evolving marketing practices
- And learn from detailed real-world examples, including Accenture, Salesforce, Vodafone and more

Packed with actionable tools and expert perspectives, this book empowers you to lead ABM initiatives that enhance your career and drive sustainable business growth.

Themes include: Account-based marketing, B2B strategy, marketing frameworks, generative AI, real-world examples, career development
About Bev Burgess
Bev Burgess is founder and Chief Executive at Inflexion Group, and is best known as a worldwide authority on Account-Based Marketing. She has held senior marketing roles at British Gas, Epson, Fujitsu and ITSMA, and since she first codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing, Account Based Growth and Executive Engagement Strategies, all published by Kogan Page.

More from this author