A01=Cathy A. Enz
A01=Judy A. Sigauw
A01=Kate Walsh
A01=Rohit Verma
A01=Sheryl E. Kimes
Author_Cathy A. Enz
Author_Judy A. Sigauw
Author_Kate Walsh
Author_Rohit Verma
Author_Sheryl E. Kimes
Category=KNS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781631570438
- Weight: 295g
- Dimensions: 152 x 228mm
- Publication Date: 30 Sep 2016
- Publisher: Business Expert Press
- Publication City/Country: US
- Product Form: Paperback
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This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts—most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
