Adaptation in the Age of Media Convergence
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adaptation in participatory media environments
adaptation studies
Category=D
Category=JBCT
Category=NH
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eq_history
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eq_society-politics
fan studies
media franchising
network theory
paratextual analysis
participatory culture
transmedia storytelling
Product details
- ISBN 9781041175254
- Weight: 430g
- Dimensions: 156 x 234mm
- Publication Date: 01 Dec 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. The contributions take the most prominent methods within the field to offer reconsiderations of theoretical concepts and practices in participatory culture, transmedia franchises, and new media adaptations. The authors discuss phenomena ranging from mash-ups of novels and YouTube cover songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC’s Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos).
Johannes Fehrle is assistant professor for American Literary and Cultural Studies at the University of Graz.
Werner Schäfke-Zell is assistant professor at the Faculty of Law of the University of Copenhagen.
