Adding Value (RLE Marketing)
Regular price
€198.40
Alcoholic Drinks Industry
alcoholic drinks sector
Australian Beer
Australian Wine
Australian Wine Industry
beverage marketing strategies
Brand Accounting
branding economic theory
Brands Debate
Breakfast Cereals Industry
Category=KJS
Coca Cola Export Corporation
Commercial Tv Station
consumer behaviour
Convenience Foods
Danish Beer
Danish Breweries
Double Entry
Double Entry Bookkeeping
Elders IXL
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
food industry history
Foster's Lager
Foster’s Lager
historical food marketing case studies
marketing
mass-marketing
Proprietary Brands
Ralston Purina
retail logistics management
RLE
Scotch Whisky
Shredded Wheat
UK Food Industry
UK Manufacturing Sector
UK Market
Wheat Flakes
Product details
- ISBN 9781138793668
- Weight: 589g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Multivolume collection by leading authors in the field
