Adland
Regular price
€43.99
A01=Mark Tungate
ad industry
advertising industry
advertising landscape
Age Group_Uncategorized
Age Group_Uncategorized
Author_Mark Tungate
automatic-update
Category1=Non-Fiction
Category=KJSA
Category=KNT
Category=KNTY
COP=United Kingdom
Delivery_Delivery within 10-20 working days
digital advertising
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
modern advertising
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9780749464318
- Weight: 457g
- Dimensions: 156 x 233mm
- Publication Date: 03 Jul 2013
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.
Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.
