advertising
Advertising Contribution
Advertising Effect
Advertising Effectiveness Awards
advertising financial outcomes assessment
Advertising Impacts
Advertising Spend
Big Idea
brand
Brand Investment
Brand Relationship
business performance analysis
Carphone Warehouse
Cash Flow
Category=KJSA
Chris Baker
corporate
Corporate Brand
Corporate Brand Image
customer loyalty drivers
database
Devious
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
equity
Face To Face
Hold
impacts
marketing metrics
media strategy optimisation
organisational communication impact
PG Tips
pims
PIMS Database
ROI
Sales Ratio
share
shareholder value measurement
Strong Company Culture
Tv
USA
valuation
voice
Word Of Mouth
Product details
- ISBN 9780750655019
- Weight: 470g
- Dimensions: 152 x 229mm
- Publication Date: 13 Feb 2003
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Advalue is organised into four sections, according to where the advertising effect is to be seen:
* Company value effects
* Business performance effects
* Customer effects
* Brand effects
In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.
The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
Leslie Butterfield is CEO of the strategic brand consultancy Butterfield8, founder of agency Partners BDDH and a fellow of the IPA.
