Advanced Focus Group Research
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€137.99
A01=Edward F. Fern
Author_Edward F. Fern
Category=JHBC
Category=JM
Category=KJ
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Focus Group Research
Qualitative Research
Social Research Methods
Product details
- ISBN 9780761912491
- Weight: 370g
- Dimensions: 152 x 228mm
- Publication Date: 30 Jul 2001
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
A faculty member of Virginia Tech since 1981, Fern made significant contributions in research on focus group methods in marketing research, professional selling, and channels of distribution. His books and other academic publications number more than 30. He provided numerous services to the profession and the business community, serving as a reviewer for journals and participating in academic and business conferences.
He has been recognized with the Pamplin College of Business Ph.D. Teaching Excellence Award.
Fern received his bachelor’s degree, M.B.A., and Ph.D. from Ohio State University.
