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Advances in Foundational Mass Communication Theories

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Aaron S. Veenstra
AEJMC
agenda-setting theory
Anita G. Day
Anthony Y. H. Fung
Carolyn A. Lin
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Category=JBCT
communication models
communications models
Daniel S. Hunt
Data Journalism
David H. Weaver
David J. Atkin
Dietram A. Scheufele
Donald L. Shaw
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Erie County
Guy J. Golan
Horizontal Media
Hostile Media
Hostile Media Bias
Hostile Media Effect
Hostile Media Perceptions
Individual Journalistic
James Shanahan
Jennifer Ostini
Jonathan Cohen
journalism studies
Lasswell's Formula
Lasswell's Model
Mass Communication
mass communication and society
Mass Communication Research
Maxwell E. McCombs
Media Effect
Media Effects Models
media effects research
media sociology
Michael A. Cacciatore
Michael Morgan
Michael Schudson
Michael Stamm
Monitory Democracy
Nancy Signorielli
Narayanan Iyer
national media systems
Network Agenda Setting
networked public sphere
Pamela J. Shoemaker
Perceived Usefulness
Perception Gaps
political media
Richard M. Perloff
Shanto Iyengar
sociology of journalism
Stephen D. Reese
Stephen Lacy
Technology Acceptance Model
technology adoption models
Technology Adoption Research
theoretical frameworks in mass communication
TPE
TPE Study
Vertical Media
Vice Versa
Zachary S. Sapienza

Product details

  • ISBN 9781138058224
  • Weight: 430g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Aug 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century.

Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
About
Ran Wei is the Gonzales Brothers Professor of Journalism at the University of South Carolina, USA, and current Editor-in-Chief of Mass Communication and Society. His research focuses on new media studies, and has won numerous awards, including the Best Article of the Year award in 2013 by International Marketing Review. His current research focuses on mobile communication, new media, and the processes and effects of media messages in various contexts (political, social, promotional, health and risk) that involve a wide range of media channels and devices (traditional and emerging). He is a pioneering scholar in mobile communication research, and his mobile phone studies are widely cited. He serves on the editorial board of Mobile Media & Communication, and has been a guest editor of Media Asia.