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B01=Tian Tao
B01=Yin Zhifeng
biography
business
Category1=Non-Fiction
Category=BGB
Category=DNBB
Category=KJZ
COP=United Kingdom
corporate history
Delivery_Delivery within 10-20 working days
economics
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eq_business-finance-law
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Language_English
PA=Available
Price_€10 to €20
PS=Active
softlaunch
Product details
- ISBN 9781911671022
- Dimensions: 138 x 216mm
- Publication Date: 26 Nov 2020
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Founded in 1987 by a former engineer in China’s People’s Liberation Army (Ren Zhengfei), Huawei Technologies is the world’s largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary.
This book provides a unique look into Huawei’s consumer electronics business (ranging from mobile phones to laptops, tablets, cameras and other smart devices) – in particular, the individuals (‘adventurers’) whose excellence and invention enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary vision, dedication and perserverance required for companies to succeed in the highly competitive and uncertain world of consumer electronics. In all of this, the company’s mission is to make Huawei the first choice and most trusted smart device brand in the world.
This book provides a unique look into Huawei’s consumer electronics business (ranging from mobile phones to laptops, tablets, cameras and other smart devices) – in particular, the individuals (‘adventurers’) whose excellence and invention enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary vision, dedication and perserverance required for companies to succeed in the highly competitive and uncertain world of consumer electronics. In all of this, the company’s mission is to make Huawei the first choice and most trusted smart device brand in the world.
Tian Tao is a member of the Huawei International Advisory Board, Co-Director of the Ruihua Institute of Innovation Management (Zhejiang University) and Visiting Fellow at Cambridge Judge Business School.
