A01=Walter Taplin
Advertisements Associating
Advertising Appropriation
Advertising Business
Advertising Expenditure
agency budgeting strategies
American Advertisers
appropriation
Appropriation Policy
Appropriation Problem
Author_Walter Taplin
Breaking Ground
business
Category=JB
Category=JHB
Category=JMA
Category=JMH
Category=KC
Category=KJSA
Category=KJU
Category=KNT
Competitive Advertising
consumer psychology
criticism
Devious
direct
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethical advertising practices
expenditure
Follow
Go Es
Government Body
Heavy Advertising Expenditure
human motivation in marketing
information theory
Lengthening Chain
Lunatic Fringe
market competition analysis
Marketing Operation
Media Owners
men
Millstones
persuasive communication
pictures
policy
Public Relations Activities
RLE
selling
Subliminal Advertising
Superimposed
United States Income Taxes
words
Young Men
Product details
- ISBN 9781138966178
- Weight: 400g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.
First published in 1960.
