A01=Albert E. Haase
A01=Floyd Y. Keeler
Account Representative
advertising
advertising industry history
agency organisational structure
Art Department
Art Director
Art Service
Author_Albert E. Haase
Author_Floyd Y. Keeler
Billing Sheet
Bit
Category=KC
Category=KJS
Category=KJSA
Category=KNT
client acquisition strategies
Cm Cm
Copy Assistant
creative department workflow
D Iv
early twentieth century agency practices
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Expense General
Finished Advertisement
Follow
Foreign Advertising
Foreign Department
G Sc
Hold
Indirect Overhead
international advertising operations
marketing
marketing agency management
Payments
Printing Order
Production Control Board
RLE
Space Buyer
Space Orders
Telegraph Postage
Tising Agent
Product details
- ISBN 9781138794382
- Weight: 750g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Floyd Y. Keeler, Albert E. Haase
