Advertising, Alcohol Consumption, and Abuse
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A01=Joseph C. Fisher
Advertising and Sales
Author_Joseph C. Fisher
Business: Marketing
Category=JBFN2
Category=JHBC
Category=KJSA
Category=KNT
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780313289590
- Publication Date: 30 Aug 1993
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
Joseph C. Fisher, PhD, President, InterData, Inc., is an advertising professional who has been involved at length in research about alcoholism and alcohol abuse.
