A01=C. Edwin Baker
Activism
Advertising
Advertising agency
Advertising campaign
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Author_C. Edwin Baker
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Barriers to entry
Broadcast quality
Capitalist realism
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Classified advertising
Commercial broadcasting
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Commercialism
Community paper
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Consumerism
Consumerist
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Criticism of advertising
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Economic efficiency
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Economics
Editorial
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Fairness Doctrine
Freedom of speech
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Language_English
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Product differentiation
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The Public Interest
The Wealth Effect
United States antitrust law
Use tax
Voter turnout
Voting
Product details
- ISBN 9780691604930
- Weight: 28g
- Dimensions: 152 x 229mm
- Publication Date: 14 Jul 2014
- Publisher: Princeton University Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
