A01=Robert J. Morais
A01=Timothy de Waal Malefyt
Academic Anthropologists
Account Managers
Account Planners
Advertisers Market
Advertising Agencies
advertising agency work
advertising business
Advertising Research
Agency Account
Agency Account Managers
agency-client dynamics
anthropologists
Anthropology Network
Author_Robert J. Morais
Author_Timothy de Waal Malefyt
Business Anthropology
business ethics in marketing
Category=JBCT3
Category=JHM
Category=JHMC
Category=KJSA
Category=KNT
Client Agency Relationships
Client's Brand
Client’s Brand
Commercial Enterprises
Consumer Brand Interactions
consumption practices analysis
Creative Executives
Creative Meetings
creativity in corporate settings
Direct To Consumer Advertising
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic advertising agency case studies
Face To Face
Follow
Increase Consumer Purchase
Major League Soccer
marketing research
Marketing Research Firm
Michigan State University
organisational culture research
professional relationships
qualitative fieldwork methods
Senior Account Management
Violate
Product details
- ISBN 9780857852014
- Weight: 530g
- Dimensions: 156 x 234mm
- Publication Date: 01 Sep 2012
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.
Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.
