Advertising and Cultural Politics in Global Times
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€198.40
A01=Pamela Odih
accumulation
Advertising Imagery
Alternative Trade Networks
Author_Pamela Odih
Cadbury Cocoa Partnership
Cadbury Dairy Milk
CAPI
capitalist
Category=JBCC
Category=JBCT3
Category=JH
Category=JHBA
Category=JHM
citizen branding
Cocoa Farming Communities
commodity
culture
Dairy Milk
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fair Trade Movement
Fair Trade Networks
fairtrade
Fairtrade Cotton
Fairtrade Foundation
Fairtrade Mark
Fairtrade Premium
Fairtrade Standards
Fairtrade Town
FLO
FLO International
Global Capitalist Accumulation
governmentality
imagery
International Bank
International Market Regulation
market
media studies
neoliberal
Neoliberal Market Reforms
neoliberalism
postmodern
Postmodern Advertising
Postmodern Cultural Politics
postmodern theory
reforms
transgressive advertising politics
UK Export
UK Retail Sector
visual culture analysis
Product details
- ISBN 9780754677116
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 02 Jul 2010
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
Dr Pamela Odih is Senior Lecturer in Sociology, Department of Sociology, Goldsmiths University of London, UK
