Advertising and Multilingual Repertoires
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A01=Marco Santello
Advertising and Discourse
Advertising and Globalisation
Advertising and multilingualism
Author_Marco Santello
Category=CB
Category=CF
Category=CFB
Category=CFDM
Category=CFG
Category=GTC
Category=KJSA
Contemporary Societies
De Langhe
eq_bestseller
eq_business-finance-law
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Higher Cognitive Involvement
Italian English Bilinguals
L2 Message
La Fiamma
Language Attitudes
Language Contact Phenomena
Language Dominance
Language Effects
Linguistic Repertoires
Make Up
Mismatched Effect
Multilingual Advertising
Multilingual Audiences
Multilingual Contexts
Multilingual Repertoires
Pe Rc
Pearson Correlation Test
Referral Intention
RHM.
Societal Multilingualism
Socio-psychological Attributes
Socio-psychological Features
Socio-psychological Work
Word Of Mouth
Product details
- ISBN 9780367607487
- Weight: 453g
- Dimensions: 138 x 216mm
- Publication Date: 30 Jun 2020
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.
This book:
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- Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;
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- Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;
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- Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;
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- Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.
Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.
Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK
