A01=Dinesh Kumar
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Author_Dinesh Kumar
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Business and Management
Category1=Non-Fiction
Category=KJMV7
Category=KJS
Category=KJSA
COP=Canada
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€100 and above
PS=Active
softlaunch
Product details
- ISBN 9781774697467
- Weight: 272g
- Dimensions: 203 x 254mm
- Publication Date: 31 Mar 2024
- Publisher: Arcler Press
- Publication City/Country: CA
- Product Form: Paperback
- Language: English
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This book focuses on the key principles and strategies for developing effective advertising and sales campaigns. It covers topics such as market research, target audience identification, message creation, media planning, sales techniques, and sales team management. The book is designed to help students and professionals in the field of marketing to understand the role of advertising and sales in achieving business goals. With practical examples and case studies, the book provides insights into the latest trends and best practices in advertising and sales management.
Dinesh Kumar is an accomplished Professor, author, and trainer with over 25 years of experience in the field of Marketing and Management. He holds a Ph.D. in Marketing, an MBA with a major in Marketing, an MA in English, and a BA Honours in English. Dinesh Kumar has taught at several management institutes in India and has been a visiting Professor at the Institute of Professional Education and Research (IPER), Bhopal, since July 2022. He has also been involved in CAT teaching for 14 years. He has authored five international books on Marketing, including Marketing in the Digital Era, Rural Marketing: Challenges and Opportunities, The Connected Consumer, Consumer Behaviour, and Marketing Channels. Oxford University Press has published Dinesh Kumar's book on Marketing Channels, and his other works have been published by reputed publishers such as Sage New Delhi and Business Expert Press New York. Dinesh Kumar's achievements also include being the Director of Mastermind Consultants, Chandigarh, teaching and training MBA-CAT aspirants. With his deep theoretical and practical knowledge of Marketing and Management, Dinesh Kumar continues to inspire aspiring Marketing professionals.
